Seeing GQ's Rock Stars of Science campaign for the first time gave me the same sort of instinctive reaction that I got when I saw OK Magazine's Jade Goody Tribute Edition released before she'd actually, y'know, died; or when I boarded the train to Windsor & Eton a few nights ago to find that somebody had sprayed bright-pink vomit on the floor of the carriage. I felt disgust, repulsion and hatred, but I couldn't immediately figure out why it bothered me so much.